1. Global Web Index, “76% of Millennials Exercise At Least Once a Week,” Aug 9, 2017 // TechNavio, “Global Athlesiure Market 2019-2023,” 2019.
2. The Balance, “How Millennial Spending Habits Compare to Other Generations,” Sep 2, 2019.
3. Business Insider, “Here’s how much millennials spend on Uber and Lyft in major US cities every month,” Jul 14, 2018.
4. Pew Research, “Millennials are the largest generation in the U.S. labor force,” Apr 11, 2018.
5. KDM Engineering, “Smartphone Etiquette,” Aug 7, 2018.
6. The Economist, “The Year of The Vegan,” 2018.
7. PaymentsJournal, “U.S. Millennials Who Mobile Pay May Spend More Than Non-Users But Still Budget and Save,” Jan 3, 2019.
8. Forbes, “More Americans Now Pay For Streaming Services Than Cable TV,” Mar 20, 2019.
9. Think with Google, “Marketing to millennial parents? Here’s how they’re redefining parenting for their generation,” Mar 2017.
10. Nielsen, “Game on: video games are a staple among millennials’ media diets,” Jun 6, 2019.
11. EdAssist, “Millennials Desperate for Financial Stability, in Search of Employer Support to Get There,” 2019.