Thought LeadershipEmerging MarketsConsumer Spending
Consumption in Emerging Markets: Potentially Powerful Tailwinds Are Converging
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Multiple authors
Oct 15, 20243 min read
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Tejas Dessai
Multiple authors
SEI Investments Distribution Co. (1 Freedom Valley Drive, Oaks, PA, 19456) is the distributor for the Global X Funds.
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Millennials, defined as those born roughly between 1980-2000, are about to see the oldest of this age group turn 40, with the youngest closing in on 20 years old. Over the past few years, the Millennial generation has matured from primarily a cohort of cash-strapped students to one that makes up majority of the US workforce and is a powerful consumer group. And like a glacier carving out the side of a mountain, the 90 million-person strong generation is slowly, but surely making an indelible mark on the world’s largest economy.
In the infographic below, we look a Millennial’s daily routine based on the latest facts and figures, showing the unique preferences and habits of this influential generation.
Related ETFs
MILN: The Global X Millennials Thematic ETF seeks to invest in companies that have a high likelihood of benefiting from the rising spending power and unique preferences of the U.S. Millennial generation (birth years ranging from 1980-2000). These companies come from a broad range of categories, including: social media and entertainment, food and dining, clothing and apparel, health and fitness, travel and mobility, education and employment, housing and home goods, and financial services.
Related Themes
Social Media, E-commerce, Health and Wellness, FinTech, Internet of Things
1. Global Web Index, “76% of Millennials Exercise At Least Once a Week,” Aug 9, 2017 // TechNavio, “Global Athlesiure Market 2019-2023,” 2019.
2. The Balance, “How Millennial Spending Habits Compare to Other Generations,” Sep 2, 2019.
3. Business Insider, “Here’s how much millennials spend on Uber and Lyft in major US cities every month,” Jul 14, 2018.
4. Pew Research, “Millennials are the largest generation in the U.S. labor force,” Apr 11, 2018.
5. KDM Engineering, “Smartphone Etiquette,” Aug 7, 2018.
6. The Economist, “The Year of The Vegan,” 2018.
7. PaymentsJournal, “U.S. Millennials Who Mobile Pay May Spend More Than Non-Users But Still Budget and Save,” Jan 3, 2019.
8. Forbes, “More Americans Now Pay For Streaming Services Than Cable TV,” Mar 20, 2019.
9. Think with Google, “Marketing to millennial parents? Here’s how they’re redefining parenting for their generation,” Mar 2017.
10. Nielsen, “Game on: video games are a staple among millennials’ media diets,” Jun 6, 2019.
11. EdAssist, “Millennials Desperate for Financial Stability, in Search of Employer Support to Get There,” 2019.
Emerging Markets may benefit from three powerful tailwinds: U.S. Federal Reserve interest rate cuts, potential U.S. dollar weaknesses, and stimulus in China.
Emerging Markets may benefit from three powerful tailwinds: U.S. Federal Reserve interest rate cuts, potential U.S. dollar weaknesses, and stimulus in China.
The internet economy is thriving with e-commerce driving retail growth, fueled by omnichannel strategies, digital ads, and FinTech integration.
The internet economy is thriving with e-commerce driving retail growth, fueled by omnichannel strategies, digital ads, and FinTech integration.