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In October 2023, Global X Research surveyed 1,145 individuals in the United States regarding sentiment around factors such as password sharing and pricing models for streaming services.

Key Takeaways

• 71% of individuals surveyed spent more than 6 hours on streaming platforms each week, and only 5% of respondents didn’t utilize streaming services.
• 93% of the individuals surveyed paid for, on average, 3.4 streaming services, with Netflix, Amazon Prime Video, Disney+, and Hulu being the most popular among respondents.
• Almost half (46%) of respondents have engaged in password-sharing, and due to crackdowns on password-sharing, 23% of respondents buy their own subscriptions.
• Nearly half (49%) of respondents would watch ads to make subscription prices cheaper, and more than half (59%) are willing to bundle subscriptions to simplify subscribing to streaming services.
• Price remains a prominent concern for many respondents, and 40% of respondents would reconsider their membership given a 10% price increase.
• Amid the AI boom, 10% of respondents are comfortable with AI-generated content on streaming platforms.

Click here to download the Global X ETFs October 2023 Consumer Pulse Survey: Streaming Services