Thematic Disruption Accelerates & Expands Amid COVID-19 Pandemic

May 20, 2020

Long term structural trends, by definition, take time. The development and adoption of new technologies, the changes in deeply-ingrained consumer behaviors, or the materialization of demographic shifts don’t happen overnight. Yet certain events can prove to be either an accelerant or retardant to their adoption.

By and large, the COVID-19 pandemic is proving to be an accelerant for many long-term structural trends. With widespread concerns around public health and global economic growth, consumers, companies, students, and governments are all rapidly adapting their behaviors to cope these new realities. Many of these shifts involve leveraging the latest technologies to make stay-at-home orders more palatable. This includes utilizing video-conferencing for work, school, and doctor’s visits, enjoying streaming and gaming platforms for entertainment, connecting with friends and family on social media networks, and shopping for goods online rather than in-store. Outside of our homes, we’re seeing widespread changes as well. A greater emphasis on robotics & automation is helping reduce the need for human contact in places like hospitals, warehouses, and factories. Within the health care space, revolutionary genomics-based testing and treatments are gaining steam as researchers scramble to combat the virus.

COVID-19 is not just accelerating the adoption of these technologies, but also expanding their potential markets. E-commerce sites, for example, rarely considered the Silent Generation (those born between 1928 – 1945) as their target audience. Yet seniors are among the most vulnerable to the disease and amid lockdown orders are learning how to order basic food, home goods, and medicine online. Similarly, video conferencing and social media apps often target younger audiences, but are quickly realizing that older generations are increasingly using their technologies to maintain social connections.

In thematic investing, we often attempt to assess a theme by plotting it along an adoption curve – an expected trajectory of adoption and the market potential for a particular theme. As demonstrated below, we show how COVID-19 is likely both steepening the curve and shifting it upwards as certain themes are both accelerating and expanding due to the viral outbreak.

COVID-19 impact on Thematic Investing

How to Access Thematic Disruption

Properly investing in thematic disruption requires a two-step process. First, we believe that investors should identify, from the top down, the powerful macro level trends that they expect will disrupt large portions of the economy. Second, they should properly identify the companies that stand to benefit from the materialization of those trends. Historically, identifying themes and accessing the appropriate securities required substantial research and operational capabilities, limiting thematic investing to just sophisticated institutions. Yet now, with the increasing availability of Thematic ETFs, investors have more options than ever to efficiently access a range of powerful themes.

In our Q1 2020 Thematic ETF Report we identified 125 thematic ETFs tracking more than 60 different mega-themes, themes, and sub-themes, and with over $25B in cumulative assets under management. We expect thematic ETFs to continue to proliferate as investors increasingly incorporate thematic exposures in their portfolios.

Thematic ETF Landscape

Multiple Themes in One Solution

With such a wide breadth of thematic ETFs, investors can often wonder which ones to select for their portfolio and how to weight them. The Global X Thematic Growth ETF (GXTG) is a fund-of-funds designed to access a handful of potentially high-growth themes simultaneously, helping investors efficiently navigate which themes offer the most attractive growth opportunities and how to weight and diversify across those themes in a portfolio. GXTG is intended to serve as a one-trade solution that investors can use as a long-term position in a growth-oriented portfolio. Alternatively, investors can use GXTG as a core thematic position in conjunction with using ETFs targeting individual themes to tilt or complement the fund’s exposures.

The index methodology of GXTG’s underlying index is heavily based on Global X’s research and investment approach to thematic investing. One such consideration is optimizing around potential growth. By selecting themes based on their trailing sales growth and overweighting those with the highest , the methodology seeks to gain exposure to the themes that we believe , as their products and services rapidly take hold in the marketplace.

Another consideration is diversification. By grouping themes by the sectors they are disrupting, and selecting one from each group, the methodology aims to achieve balance across the major forces that are driving disruption forward.

GXTG’s approach has so far proven effective at delivering higher growth than broad market benchmarks. As COVID-19 disrupts major segments of the economy and creates opportunities for certain high-growth themes, GXTG has owned positions in well-positioned themes like E-commerce, Robotics & AI, and Social Media, among others. As a result, the fund has outperformed indexes like the S&P 500 and MSCI ACWI since inception and year-to-date.

Fund’s Gross Expense Ratio is 0.50%. The performance data quoted represents past performance and does not guarantee future results. Investment return and principal value of an investment will fluctuate so that an investor’s shares, when sold or redeemed, may be worth more or less than their original cost. Current performance may be higher or lower than the performance quoted. The fund recently experienced significant positive short-term performance due to market volatility associated with the COVID-19 pandemic. For performance data current to the most recent month end, please call 1-888-493-8631, or visit

Related ETFs

GXTG: The Global X Thematic Growth ETF seeks to provide broad exposure to structurally disruptive macro-trends through a portfolio of ETFs selected from the Global X Thematic Growth family.

Diversification may not protect against market risk.

Investing involves risk, including the possible loss of principal. The investable universe of companies in which GXTG may invest may be limited. The investable universe of companies in which GXTG may invest may be limited. Emerging economic themed companies typically face intense competition and potentially rapid product obsolescence. Thematic companies may have limited product lines, markets, financial resources or personnel. They typically engage in significant amounts of spending on research and development, capital expenditures and mergers and acquisitions, and here is no guarantee that the products or services produced will be successful. Investment in the Fund is subject to the risks of the underlying ETFs.  GXTG is non-diversified.

Shares of ETFs are bought and sold at market price (not NAV) and are not individually redeemed from the Fund. Brokerage commissions will reduce returns. Global X NAVs are calculated using prices as of 4:00 PM Eastern Time. The closing price is the Mid-Point between the Bid and Ask price as of the close of exchange. Closing price returns do not represent the returns you would receive if you traded shares at other times. Indices are unmanaged and do not include the effect of fees, expenses or sales charges. One cannot invest directly in an index.

Since the Fund’s shares did not trade in the secondary market until several days after the Fund’s inception, for the period from inception to the first day of secondary market trading in Shares, the NAV of the Fund is used to calculate market returns.

Carefully consider the Fund’s investment objectives, risks, and charges and expenses before investing. This and other information can be found in the Fund’s summary or full prospectuses, which may be obtained by calling 1.888.493.8631, or by visiting Please read the prospectus carefully before investing.

Global X Management Company LLC serves as an advisor to Global X Funds. The Funds are distributed by SEI Investments Distribution Co. (SIDCO), which is not affiliated with Global X Management Company LLC or Mirae Asset Global Investments. Global X Funds are not sponsored, endorsed, issued, sold or promoted by Solactive AG, nor does Solactive AG make any representations regarding the advisability of investing in the Global X Funds. Neither SIDCO, Global X nor Mirae Asset Global Investments are affiliated with Solactive AG.