“The trend is your friend, until it bends,” Ed Seykota (1995)
"Opportunity always knocks at the least opportune moment." — Murphy's Law
This is our inaugural piece where we apply a systematic/factor-based lens to the thematic investment landscape, focusing on fund exposures to common risk factors such as growth, value, momentum, quality, and volatility. Rather than judging a theme on narrative or recent performance alone, this systematic lens helps identify where investor sentiment may be building or recovering and the underlying risks expected to contribute to future volatility. Below, we review the broader factor backdrop across U.S. equities, then turn to this month’s Top Trending Themes (by Bloomberg Momentum factor), highlighting the Global X AI Semiconductor & Quantum ETF (CHPX), and the Most Out-of-Favor themes, highlighting the Global X Hydrogen ETF (HYDR).
For the month ending 7/31/2026, defensive and value factors (Bloomberg Dividend Yield, Low Volatility, and Value style factors) led Bloomberg U.S. equity universe factor performance, overtaking the growth/momentum regime that had driven the market’s recovery from the Q1 2026 U.S./Iran-conflict sell-off.1 Following an unusually strong period of performance from market leading stocks (as measured by the S&P 500 Momentum Index), the U.S. equity market, as defined by the S&P 500, saw sharp reversals as technology leadership gave way to defensive sectors such as healthcare and financials.2,3
Trailing three-month performance masks this churn: the Bloomberg Momentum Long/Short Sector-Neutral factor suffered a severe peak-to-trough sell-off before recovering late in July.4 The reversal extended beyond semiconductors to the broader AI-adjacent complex — infrastructure, alternative energy, rare earth miners, suggesting a shift in sentiment rather than a fundamental deterioration.5
We believe the fundamental backdrop for pro-cyclical leadership remains intact (see the Global X 2026 Mid-Year Outlook), so this pullback in growth and sentiment factors may be a healthy correction after an exceptionally strong run for Momentum. If the AI-led pullback persists, however, leadership could rotate further toward the value-oriented segments that have lagged over the past year, Bloomberg Dividend Yield and Value have already outperformed Growth, Quality, and Estimate Revisions year-to-date 2026 through 7/31/2026.
Note: all factors referenced in this article are defined by Bloomberg unless stated otherwise.
Defensive and Value Factors Led in July; Momentum and Estimate Revisions Topped the Trailing One-Year Period

Key Takeaways
Momentum continued to dominate U.S. equity leadership despite its sharp pullback, as the market has broadly followed earnings higher. One may consider taking at least a neutral stance on Momentum, with an eye toward oversold themes whose growth fundamentals remain intact.
Future tech, AI-adjacent computing, metals producers, genomics, and energy storage/climate technology comprise our Top Trending Themes; we highlight the Global X AI Semiconductor & Quantum ETF (CHPX).
Energy storage, alternative energy, environmental, and genomics themes remain our most Out-of-Favor Themes (those that have lagged the broader market over the past four to five years) but show signs of recovery based on recent Momentum; we highlight the Global X Hydrogen ETF (HYDR).

Among the Top Trending Themes, AI-adjacent and future-tech may benefit from positive growth factor exposure; precious metals miners may benefit from both growth and value factor exposures.
As of 7/31/2026, we observe five thematic categories comprising the Top Trending list, as measured by the Bloomberg Momentum Factor. These themes have enjoyed positive pricing trends signaling strong investor demand.
Top Trending Theme in Focus: AI Semiconductors/Quantum Computing
This month we apply a factor lens to the Global X AI Semiconductor & Quantum ETF (CHPX); our most recent writeup on the theme came be found on our website. Here is the summary of the structural thesis:
The charts below examine the fund’s current factor exposure and fundamental/pricing trends. Funds with under one year of history (like CHPX) are only shown with current factor exposure.



The performance data quoted represents past performance. Past performance does not guarantee future results. The investment return and principal value of an investment will fluctuate so that an investor’s shares, when sold or redeemed, may be worth more or less than their original cost and current performance may be lower or higher than the performance quoted. Performance current to the most recent month- or quarter-end is available here.

This month’s Top Out-of-Favor list, as measured by the Bloomberg Long-Term Reversal Factor, spans four categories. Many of the underlying securities held in these themes have underperformed over the past five years as investors moved on from the promising growth potential they once exhibited, though several are now showing signs of recovery.
Out-of-Favor Theme in Focus: Global X Hydrogen ETF (HYDR)
In this section, we’re applying a factor lens to the Global X Hydrogen ETF (HYDR). There have been some recent developments summarized here:
Here we review HYDR’s factor exposure and fundamental / pricing trends:



The performance data quoted represents past performance. Past performance does not guarantee future results. The investment return and principal value of an investment will fluctuate so that an investor’s shares, when sold or redeemed, may be worth more or less than their original cost and current performance may be lower or higher than the performance quoted. Performance current to the most recent month- or quarter-end is available here.
Conclusion
We believe a practical starting point for building a thematic equity portfolio is a core group of funds spanning a broad cross-section of themes, with opportunistic allocations to out-of-favor or underappreciated themes.
Related ETFs
CHPX – Global X AI Semiconductor & Quantum ETF
COPX – Global X Copper Miners ETF
CTEC – Global X ClimateTech ETF
DIV – Global X SuperDividend® U.S. ETF
DRIV – Global X Autonomous & Electric Vehicles ETF
EART – Global X Rare Earth & Critical Materials ETF
FLOW – Global X U.S. Cash Flow Kings 100 ETF
GNOM – Global X Genomics & Biotechnology ETF
GOEX – Global X Gold Explorers ETF
KROP – Global X AgTech & Food Innovation ETF
LIT – Global X Lithium & Battery Tech ETF
ORBX – Global X Space Tech ETF
QDIV – Global X S&P 500® Quality Dividend ETF
RNRG – Global X Renewable Energy Producers ETF
Click the fund name above to view current performance and holdings. Holdings are subject to change. Current and future holdings are subject to risk.

